It's usually about this time that I just put the laptop away and start surfing reddit and imgur. |
Sometimes it gets me down. I've read a fair amount about blogging. The ins and outs, and the way you need to divide your time among many different tasks, the hard work of building, engaging, and maintaining an audience, etc etc etc... it's actually a ton of work, and a lot of it is promotion stuff that I, frankly, am not very good at.
One of the pieces of advice I see repeated regularly is that the ratio of content creation to promotion is much more lopsided than I previously assumed. In my incredibly naive brain, it went something like "IF YOU WRITE IT... THEY WILL COME."
Humph. Not good enough, apparently. There's this thing called 'social media' of which blogging is an intrinsic part, and you simply can't do one without the other. In fact, many self-described blogging 'experts' say the actual ratio of your workload should be about 20% content creation, and 80 DAMN PERCENT promotion. I hate self-promotion (although one of my new year's resolutions is to tackle it head on this year).
So every so often I'll see that I've been particularly prolific, turning out what I consider to be a series of high-quality posts that address a wide variety of subjects, but they get no views. In fact, several of the pieces that I feel are my best, thematically, content-wise, and in structure and form, get very few views.
Trip to Bummertown? Maybe a temporary layover...